Marketing Velocity is an invite only event that takes place at the San Diego Convention Center. We host almost 300 marketing executives from partners in 39 countries.

The theme this year is Connect. Engage. Amaze.

Sunday February 28, 2016

6:00 p.m. – 8:30 p.m. Marketing Velocity Welcome Reception takes place on Sunday Evening at Rustic Root.

All Marketing Velocity attendees are invited to attend.

21 Marketing Velocity award winners will be recognized.

Monday February 29, 2016

Marketing Velocity Opening General Session

Join Michelle Chiantera, Joseph Puthussery and Guy Kawasaki to kick off Marketing Velocity 2016. Guy Kawasaki’s keynote, The Art of Enchantment, explains how to enchant your customers using analog and social-media techniques. Learn how to influence and persuade customers using social media and the art of connecting, engaging, and amazing your customers.

• Michelle Chiantera, Sr. Director, Global Partner Marketing, Cisco
• Guy Kawasaki, Chief Evangelist of Canva, Trustee of Wikimedia, and Mercedes Benz brand ambassador
• Joseph Puthussery, Vice President, Digital Marketing

Workshops

Five workshops give attendees the latest research on the digital evolution, big data, social marketing, and customer experience. All attendees have the opportunity to attend two of the workshops

Marketing Velocity Closing General Session

We will close out an action packed day with Chris Hadfield’s keynote, The Sky is Not the Limit, which draws on his experience as an astronaut and showcases examples that highlight the necessity of inspiration as a vital component of success in the new digital world. Hear about the critical need for sales and marketing to be aligned and how the role of marketing is changing at warp speed. Lastly, get a sneak peek of the week ahead and the power of our partnership.

• Chris Hadfield, Astronaut & First Commander of the International Space Station
• Karen Walker, SVP and CMO, Global Marketing & Communications, Cisco
• Wendy Bahr, SVP, Global Partner Organization, Cisco
• Michelle Chiantera, Sr. Director, Global Partner Marketing, Cisco

Marketing Velocity Social Media

• Follow the official Marketing Velocity Twitter handle @partnervelocity (https://twitter.com/PartnerVelocity)
• Always tweet using the hashtag: #mktgvelocity

Tuesday March 1, 2016 - 3:30 p.m. – 5:00 p.m.

Marketing Velocity Geo Breakout Sessions

• Americas and APJ will cohost a marketing breakout session
• EMEAR will host their own marketing breakout session