Global Press and Industry Analyst

It is important that Cisco shares its vision and strategy with global press and industry analysts to drive channel partner profitability and competitiveness. As key market influencers, they play a significant role in building Cisco’s brand and communicating relevant information about Cisco to the market. Only official Cisco spokespeople should speak with the press and industry analysts.

If you are not a Cisco spokesperson:

• Simply state that you are not a Cisco spokesperson and direct the press or analyst to Lorena Montes-Virag at 408 893 5794 or Ashley McCann at 503 913 2433.

If you are a Cisco spokesperson, please remember ‘everything is on the record.’ Please follow these important directions:

• Don’t lie or exaggerate about product claims, customer adoptions or financial data.
• Do not assume a journalist knows our products; don’t assume anything about the degree of their technical knowledge. Ask to learn more.
• Don’t divulge confidential information, including information on unannounced products, company partnerships or financial data.
• Don’t let a journalist ‘put words in your mouth.
• Don’t let untrue, unfair or incorrect statements stand unchallenged. But don’t get defensive or emotional - think of your role as that of an educator.
• Don’t repeat a negative statement - it then becomes a quote.
• Don’t answer questions about a competitor’s products or criticize the competition.
• Don’t speak outside your area of expertise. It’s okay to say that you don’t know. But offer to find out the answer and to get back to the journalist, and then do.
• Don’t speak ‘off the record’ - nothing is off the record.
• Don’t say ‘no comment.’ Instead say “I’m not at liberty to discuss that at this time.”
• Only discuss public information.
• Anything you say to press and industry analysts is fair game for quotation and reference.
• Never say anything that you would be uncomfortable seeing attributed to you on the front page of a newspaper.

Global Press and Industry Analyst Meetings

Most Global Press and Industry Analyst Meetings will take place at SDCC, Second Level, East Hall.

For questions about meetings, please direct them to the Press and Industry Analyst Information Desk outside the Global Press and Industry Analyst Work Room, located on Level 2, Room 25ABC or call one of the PR/AR contacts listed below.

Press and Industry Analyst Work Room

The Press and Industry Analyst Work Room serves as local office to press and industry analysts. Level 2, Room 25ABC

Date	Time
Monday, February 29	11:00 a.m. - 4:00 p.m.
Tuesday, March 1	7:00 a.m. - 5:00 p.m.
Wednesday, March 2	7:00 a.m. - 5:00 p.m.
Thursday, March 3	7:00 a.m. – 12:30 p.m.