Cisco Partner Summit is our premier partner event of the year. It is an exclusive, by invitation-only event designed to bring together our top 2,000 partners to learn about our vision, partner strategy, and outlook for the future. Again this year we have invited 200 marketing professionals as part of integrating Market Velocity into Partner Summit.

Through keynote presentations, discussions with our leaders, and engagement with our Cisco Ecosystem Partners, partners gain insight about how to position their business for growth and marketing leadership. Approximately 1,000 nominated Cisco employees attend, along with 70 press and industry analysts.

As a Cisco employee or a vendor representative, we count on you to help deliver a highly engaging and valuable partner experience. Please prepare for the event by reading this document to help you guide our partners throughout the event.

Objectives

• Drive Partner confidence in Cisco as a long-term strategic partner
• Address how Partners win with Cisco in a rapidly evolving competitive market
• Demonstrate alignment between the Partners’ company goals and Cisco's priorities
• Strengthen loyalty to Cisco by motivating and inspiring partners to continue to invest in Cisco
• Provide new information that will enhance Partner performance
• Increase awareness on how to connect with other partners in the ecosystem to increase profitability
• Make Partners more successful in the coming year by improving their ability to grow, accelerate, or win business"

Theme - Powered by Partnerships

Key Messages

1. Customer Success is at the Heart of What we Do
   
   The pace of change is accelerating. And every country, city and business is on a journey to become digital. Together we help our customers realize their future through technology. We’re innovating to improve how they use and simplify IT. We’re helping them harness and secure data. We’re supporting how they stand out, remain relevant, and grow. That’s the power of partnerships.
   
   
2. Committed to Partner Growth and Profitability
   
   The foundation of any good partnership is an exchange of value- where both sides feel rewarded. We’re committed to your growth and success - saving you time, money and improving your experience with us. And as our customers evolve, so will our partnering model - but we’ll do it together. We’ll focus on innovation, moving faster, more simply while helping you stay ahead of the changing market. So you can help our customers do the same. No one values the power of partnerships like we do.